Last spring, Ryan Fleck and Anna Boden's little-seen baseball drama, Sugar, had what anyone would consider a rather poor public reception. The film received a healthy dose of buzz when it played Sundance back in January 2008, but by the time it landed in theaters last spring (advantageously right at the beginning of baseball season), some kind of moviegoing malaise had descended on American audiences. Oh, wait, nevermind - turns out people were just flocking in record numbers to Fast & Furious, because, you know, you can never see Vin Diesel smirk from behind the wheel of a sports car enough times. And so, while Sugar earned a superb 93% RT/82 Metacritic rating it only grossed a paltry $1.1 million at the worldwide box office.
It was this disappointing show of interest from Americans (wasn't baseball once the national pastime?) that made a recent article I read in TIME all the more frustrating. Sean Gregory wrote a well-balanced piece about the professional baseball industry farmed out of the Dominican Republic ("Baseball Dreams: Striking Out in the Dominican Republic", 7/26/10), but not once did he mention Sugar, which, if you don't know, examines the professional baseball industry farmed out of the Dominican Republic. How is that possible? How do you write an article on this subject for a mass audience without discussing a recently acclaimed film that was shot on location in the very place you're researching your story?

